Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US shoppers consider reviews as 'very influential'.

To illustrate the value of online reviews and scores, did you understand that 81% of customers will pay more for a product with reviews and those exact same consumers are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Reviews Posted On Twitter Can Help Increase Sales By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the buying decision.

Source: Statista

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

15 Percent Of People Don't Trust Businesses Without Having Online Reviews

No trust means no interactions. 15 percent of possible customers will not even consider working with a company they can't discover viewpoints about.

Source: Statuslabs

77% Of Customers Would Definitely Submit A Review If They Were Asked

More than a 35% would submit a review to notify others about their client encounter and 24% would probably direct their review to the business itself.

Over a 26% would be willing to leave a review to help other individuals with their choice making process.

Source: Podium

71% Of Millennials Browse Customer Reviews Of Expert Services

More than half of all people in need of a professional service turn to online reviews.

According to online reviews data, 59% used online reviews to pick a doctor or an attorney.

Young people (age 18-35) are even more likely to work with an expert based upon online reviews. Just 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

53% Of Customers Anticipate Businesses To Answer Back Within A Week To Negative Reviews

Online review statistics prove that 63% of consumer reviews remain without a reaction. That's regrettable, since those businesses are losing clients that way.

Source: Review Trackers

Many Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star rating is the first thing customers see. Still, users take note of other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista

83 Percent Of Customers Do Not Rely On Advertising

The traditional channels to reach customers aren't as influential as they used to be. The majority of users who no longer trust ads choose to pay attention to consumers' recommendations online.

Source: Statuslabs

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they realize the huge impact user rankings have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

73 Percent Of Customers Believe Customer Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear people aren't satisfied with ratings alone.

Written reviews make the stats appear more genuine which is what the prospective customers are trying to find. Nearly a 3rd of customers state written reviews are the only feature that makes them think the websites' reviews are pertinent and beneficial.

Source: Fan and Fuel