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52% Of Customers Trust A Product More If It Has Unfavorable Reviews Also
We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. People expect to see some unfavorable reviews.
Source: Capterra
72 Percent Of Customers Will Not Take Action Before They Check Out Some Reviews
Irrespective of how attractive your marketing is, you still require consumer reviews. There's no skirting around it. Clients are still ready to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Customers
24% of US shoppers consider reviews as 'very influential'.
To illustrate the importance of online reviews and rankings, did you understand that 81 percent of customers will pay more for a product with reviews and those very same consumers are likewise willing to accept slower shipping times for such items.
Source: Turntonetworks
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Unfavorable Reviews Can Boost Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, people devote more than five times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
30% Of Customers Feel Comfortable With A Company Which Answers Online Reviews
Staying connected with your consumers builds their trust. Even something as basic as reacting to their comments and reviews can make them feel appreciated.
As you might expect, customers who feel this way are more willing to spend more cash with a company.
Source: Statuslabs
Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to purchase a brand-new automobile and there are several models which fit your requirements. How do you select the best one for you? Well, you read reviews.
With the help of other consumers, you quickly select a model that works for you. That's how positive reviews transform customers into consumers.
Source: Consumer Affairs
91 Percent Of Millennials Rely On Online Reviews As Much As Friends And Family
Online review stats put customers' reviews as the most reliable source of recommendations. Online reviews typically bring the very same weight as guidance from family and friends.
Source: Brightlocal
Majority Of Customers Won't Utilize A Company If It Has Less Than A 4 Star Ranking
This stat is among numerous that illustrate the significance of online ratings. Now that news of consumer fulfillment travels this fast, keeping your consumers pleased is more crucial than ever.
57 percent of customers have searched for business with more than four stars in 2018, which is up from 48% in 2017.
Moreover, 11% looked just for businesses with a perfect five star rating.
Source: Brightlocal
82% Of Consumers Visit Review Sites Because They Wish To Acquire A Service Or A Product And Want To Get The Facts About The Businesses Services And Products.
Users come because they have actually currently formed a purchase decision. The majority of them (89 percent) buy within a week of their visit.
Source: RevLocal
88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Buying Home Electronics
Data reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
If A Business Takes Care Of Issues Quickly And Effectively, 95% Of Dissatisfied Clients Will Return To A Company
Customers do not anticipate you to be perfect. They do expect you to fix things when they go wrong. If there is absolutely nothing else a company can do to fix an issue, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday