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Only 6 Percent Of Customers Don't Trust Consumer Reviews At All
According to client review statistics, a whopping 19% of consumers always trust online reviews and never ever a buy without checking out reviews first.
Source: Statista
90 Percent Of Consumers Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what individuals state about impressions, right?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
If you don't have reviews on your site, consider asking your visitors to compose one.
Source: Martech Zone
67% Of Customers Claim Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider
When consumers need to choose a solution provider, reviews have a massive impact on their decision.
Source: DemandGenReport
91% Of Millennials Turn To Online Reviews As Much As Friends And Family
Online review statistics put customers' reviews as the most trustworthy source of suggestions. Online reviews usually bring the exact same weight as suggestions from family and friends.
Source: Brightlocal
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Customers
24% of US consumers consider reviews as 'extremely influential'.
To highlight the significance of online reviews and ratings, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same consumers are also ready to accept slower shipping times for such products.
Source: Turntonetworks
Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, individuals spend more than five times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business
4 reviews may be too few. The majority of people check out a lot more reviews to get a clear view of how business is in fact doing. Do not depend on that fact alone.
Source: Brightlocal
71% Of Millennials Browse Consumer Reviews Of Expert Services
Over half of all people in need of an expert service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to select a physician or a legal representative.
Younger people (age 18-35) are much more likely to hire an expert based on online reviews. Only 19% of millennials will consider hiring a lawyer without any.
Source: Thomson Reuters
73% Of Customers Believe Customer Reviews Are More Vital Than Star And Number Ratings
Online review statistics make it clear people aren't pleased with scores alone.
Customer reviews make the statistics appear more authentic which is what the potential consumers are searching for. Nearly a 3rd of consumers say written reviews are the only feature that makes them believe the websites' reviews are appropriate and beneficial.
Source: Fan and Fuel
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
53% Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of Online Shopping.
Today's buyers are smart and desire the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
Positive Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses
Since the large bulk of consumers check out reviews, you would want yours to be inviting to new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses
Younger individuals understand the value of being informed. User-generated content has an indisputable influence on customers.
If businesses think of the power of client reviews over millennials, they will understand what they've been losing out on. Older individuals are various though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Users Reading Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Buying choices are made quickly.
Online reviews are clearly persuasive, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone