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49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency also.
The share of consumers, who take notice of the variety of reviews is currently at 46%.
Source: Brightlocal
67% Of Customers Report Reviews Are A "Very Important" Factor When Selecting A Solution Provider
Reviews have a huge effect on their decision when customers have to pick a service provider.
Source: DemandGenReport
89% Of Shoppers Like To Read Reviews On Their Mobile Phones
Be it by means of an app or a mobile browser, most people choose to read reviews on their mobile devices.
Source: Statista
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'always' or 'really often'.
Source: Trust You
71% Of Millennials Search Consumer Reviews Of Professional Services
Over half of all people in need of a professional service turn to online reviews.
According to online reviews data, 59% utilized online reviews to select a lawyer or a doctor.
Younger people (age 18-35) are a lot more inclined to hire an expert based on online reviews. Just 19% of millennials will think about working with a lawyer without any.
Source: Thomson Reuters
89% Of Consumers Read A Companies Feedback To Reviews
Not only do many clients read the review replies, 30% of them value them highly. Practically 96% read the reactions to their own reviews.
Source: Brightlocal
60% Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Phones Before Shopping
In-store shopping is influenced significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.
Reviews and rating statistics show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
Online Item Reviews About An Item Can Improve Its Conversion Rate By A Staggering 270%
User review statistics reveal the purchase likelihood for an item with five reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
Customer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the maker says. The reason, makers' descriptions are basically ads.
Source: Martech Zone
86% Of Consumers Would Consider Writing A Review For A Business
Your clients are your most important resource, and it's not just because of the money they spend at your business. They will be prepared to share it if you provide them a good experience.
Source: Brightlocal
Over Half Of Consumers Aged 25 To 34 Posted Reviews
According to Statista, the younger generations are clearly the more vocal ones.
Source: Statista
Half Of All Millennial's "Always" Read Online Reviews For Businesses
More youthful people understand the value of being informed. User-generated content has an unassailable impact on customers.
If businesses think of the power of client reviews over millennials, they will realize what they've been missing out on. Older people are different though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
Software Application Reviews Influence Over 98% Of All Buyers
18% of software purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
Favorable Reviews Encourage 68 Percent Of Customers To Choose A Local Business
Because the vast bulk of consumers check out reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
61 Percent Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars
Overall two-thirds of businesses have exceptional and good ratings. Only 5% of companies have a rating below 3 stars.
Source: Brightlocal
30% Of Consumers Feel Positive About A Company Which Reacts To Online Reviews
Communicating with your customers creates trust. Even something as basic as responding to their reviews and comments can make them feel valued.
As you might anticipate, customers who feel this way are going to invest more money with a company.
Source: Statuslabs
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who read client reviews, concur that it increases their buying confidence.
Organizations use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Reviews Shared On Twitter Can Help Increase Sales By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo