90% Of Customers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about first impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, individuals devote more than five times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

60% Of Customers Refer To Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is affected significantly by blogs and reviews on social media. With men being two times as likely to be influenced than ladies.

Reviews and rating stats show people value the viewpoint of peers more than any other material.

Source: Collective Bias

A Single Business Review Can Raise Its Conversions By 10%

Online review stats show user-generated content can do wonders in regards to conversions.

A single review can have a substantial influence on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can supply an astonishing 44 percent increase.

Source: RevLocal

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

53% Of Consumers Expect Businesses To Respond Within A Week To Unfavorable Reviews

Online review statistics clarify that 63% of customer reviews stay without a reply. That's too bad, because those companies are losing consumers that way.

Source: Review Trackers

The Majority Of Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to customer rating stats, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

98 Percent Of Yelp's Site Visitors Purchased From A Business They Found On The Website

Usually, 142 million consumers check out Yelp each month. This is as good a time as any if you haven't declared your totally free Yelp business page.

Source: RevLocal

30% Of Customers Feel Comfortable With A Business Which Answers Online Reviews

Staying connected with your consumers creates trust. Even something as simple as reacting to their reviews and comments can make them feel valued.

As you might anticipate, clients who feel this way are ready to spend more cash with a business.

Source: Statuslabs

When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Aspect

Stats reveal that reviews were more effective than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

63.6% Of Customers Go To Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

These online review stats show the basic appeal of a website can just presume when it concerns trust.

Source: Review Trackers

83% Of All Young Consumers Were Invited To Give A Review Recently

Of those invited, 80% of customers did post a review. Overall, businesses have asked 66% of all consumers to submit a review on their company.

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'constantly' or 'really often'.

Source: Trust You

Because They Want To Purchase A Product Or A Service And Want To Get The Truth About The Businesses Products And Services, 82% Of Customers Visit Review Websites.

Review sites are locations that customers go to get the facts about a business, service or item . Since they have currently formed a buying decision, users come. The bulk of them (89%) purchase within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

Online Item Reviews About An Item Can Increase Its Conversion Rate By More Than 270%

User review stats reveal the purchase possibility for a product with 5 reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center