53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the buying decision.

Source: Statista

If They Were Asked, 77% Of Customers Would Undoubtedly Give A Review

More than a 35% would leave a review to notify others about their customer experience and 24% would undoubtedly direct their review to the company itself.

Over a 26% would want to leave a review to assist other individuals with their choice making process.

Source: Podium

88% Of Executives Judge Reputation Risk As A Top Business Issue

Reputation management stats show a company's reputation doesn't affect simply the consumers. Potential employees likewise look at rankings and read reviews.

Source: Deloitte

90% Of Users Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about very first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

Favorable Reviews Motivate 68% Of Customers To Choose Local Businesses

Because the huge majority of consumers check out reviews, you'd want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star score is the first thing customers see. Still, users pay attention to other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista

Just 6% Of Consumers Do Not Trust Consumer Reviews At All

According to client review statistics, a whopping 19% of consumers always trust online reviews and never a make a purchase without reading reviews.

Source: Statista

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

89% Of Buyers Choose To Read Reviews Using Their Cell Phones

Be it through an app or a mobile web browser, people choose to read reviews on their mobile devices.

Source: Statista

70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read a lot more reviews to get an idea of how the business is in fact doing. Do not depend upon that statistic alone.

Source: Brightlocal

83 Percent Of Clients Do Not Trust Advertising

The standard channels to reach customers aren't as prominent as they utilized to be. A lot of users who no longer trust ads pick to focus on clients' suggestions online.

Source: Statuslabs

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

86% Of Consumers Would Consider Writing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they invest at your business. If you give them a good experience, they will be willing to share it.

Source: Brightlocal

72% Of Consumers Will Not Take Action Before They Read Some Reviews

No matter how tempting your marketing is, you still need customer reviews. There is no way around it. Customers are still going to hear you out, but they trust other people more.

Source: My Testimonial Engine

98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website

Normally, 142 million consumers check out Yelp monthly. If you haven't declared your free Yelp business page, this is as good a time as any.

Source: RevLocal