77% Of Users Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Site

Generally, 142 million consumers visit Yelp each month. If you have not declared your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

American Shoppers View "Product Performance" To Be The Most Helpful Info In Product Reviews

When individuals read reviews, they focus on various elements of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of USA consumers.

Source: Statista

88% Of Executives Consider Reputation Risk As A Top Business Issue

Reputation management stats suggest a business's reputation does not impact just the customers. Potential team members likewise take a look at scores and read reviews.

Source: Deloitte

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. However, they realize the massive effect user rankings have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

15 Percent Of Clients Do Not Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15 percent of possible customers won't even think about doing business with a company they can't find opinions about.

Source: Statuslabs

Half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

Younger individuals understand the value of being informed. User-generated content has an unassailable effect on consumers.

If businesses think of the power of consumer reviews over millennials, they will recognize what they've been losing out on. Older people are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Customer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the producer says. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

49% Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of customers, who focus on the variety of reviews is presently at 46%.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Consumers

24% of US buyers consider reviews as 'incredibly influential'.

To highlight the value of online reviews and rankings, did you know that 81 percent of customers will pay more for an item with reviews and those very same customers are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

Just 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies in fact make use of them.

Although we now know why consumer reviews are so effective, a lot of businesses obviously do not.

Source: LsaInsider

83% Of All Young People Were Invited To Give A Review Recently

Of those asked, 80% of consumers did post a review. In general, companies have actually asked 66% of all customers to submit a review on their business.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star rating is the first thing customers see. Still, users focus on other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people check out many more reviews to get a better idea of how business is actually doing. Do not depend on that statistic alone.

Source: Brightlocal