91 Percent Of Millennials Trust Online Reviews As Much As Friends And Family

Online review statistics position customers' reviews as the most credible source of suggestions. Online reviews typically carry the very same weight as advice from loved ones.

Source: Brightlocal

89% Of Customers Choose To Read Reviews On Their Mobile Phones

Be it through an app or a mobile internet browser, most people choose to read reviews on their cell phones.

Source: Statista

70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read a lot more reviews to get a better idea of how business is really doing. Don't depend on that statistic alone.

Source: Brightlocal

53% Of Customers Anticipate Businesses To Reply Within A Week To Unfavorable Reviews

Online review stats show that 63% of consumer reviews stay without a reply. That's too bad, since those businesses are losing consumers that way.

Source: Review Trackers

If A Company Manages To Solve Issues Rapidly And Efficiently, 95% Of Unsatisfied Consumers Will Return To A Business

Consumers don't expect you to be perfect. They do expect you to resolve things when they go wrong. If there is absolutely nothing else a company can do to deal with a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

83% Of Customers Do Not Rely On Advertising

The standard channels to reach clients aren't as prominent as they used to be. Most users who no longer trust advertisements choose to take notice of clients' recommendations online.

Source: Statuslabs

15 Percent Of Users Don't Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15 percent of possible customers won't even think about working with a business they can't find opinions about.

Source: Statuslabs

Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful individuals understand the value of being informed. User-generated content has an unassailable influence on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been losing out on. Older individuals are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Expert Services

More than half of all people in need of an expert service rely on online reviews.

According to online reviews stats, 59% used online reviews to pick a legal representative or a physician.

Younger people (age 18-35) are much more inclined to employ a professional based on online reviews. Only 19% of millennials will think about hiring an attorney without any.

Source: Thomson Reuters

89% Of Customers Read A Businesses Reactions To Reviews

Not only do a lot of clients check out the review replies, 30% of them value them highly. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

70% Of Consumers Prefer To Discover A Business By Means Of Short Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, but it's worth trying a different approach also. Reviews are without a doubt the very best way to find the truth about a product or service.

Source: Statuslabs

83% Of All Young Buyers Were Invited To Give A Review Recently

Of those asked, 80% of clients did give a review. In general, companies have actually asked 66% of all clients to give a review on their company.

Source: Brightlocal

People Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Therefore, purchasing decisions are made quickly.

Online reviews are undoubtedly convincing, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can also affect our purchasing preferences.

According to social reviews stats, Facebook impacts the majority of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats reveal that 4 out of 5 users are more likely to rely on a local business.

Source: RevLocal

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

61% Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars

Typically two-thirds of businesses have excellent and awesome scores. Just 5% of companies have a rating below three stars.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz