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The Average Review Word Count Has Actually Gotten 65% Much Shorter Since 2010
As of late reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
Google Represents 57.5 Percent Of All Reviews Around The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to buy a new automobile and there are numerous models which fit your criteria. How do you select the very best one for you? Well, you read reviews.
With the help of other people, you quickly pick a model that works for you. That's how positive reviews convert consumers into consumers.
Source: Consumer Affairs
98% Of Yelp's Website Visitors Purchased From A Business They Found On The Website
Typically, 142 million customers visit Yelp monthly. If you haven't claimed your totally free Yelp business page, this is as good a time as any.
Source: RevLocal
77% Of Clients Do Not Trust Reviews That Are Older Than Three Months
Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that businesses ought to be continuously requesting reviews.
Source: Statuslabs
Many Popular Products Have A Typical Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star ratings.
According to consumer rating statistics, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center
Online Product Reviews About An Item Can Amplify Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase probability for a product with five reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
These online review statistics reveal the general appeal of a site can only go so far when it pertains to trust.
Source: Review Trackers
86 Percent Of Customers Would Consider Writing A Review For A Business
Your consumers are your most important resource, and it's not only because of the cash they spend at your business. If you provide a great experience, they will be willing to share it.
Source: Brightlocal
70% Of Customers Prefer To Discover A Business Via Reviews And Articles, Rather Than Ads
Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the best method to find the truth about a service or product.
Source: Statuslabs
70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business
4 reviews may be too few. Most people check out many more reviews to get a better idea of how the business is in fact doing. Don't depend on that statistic alone.
Source: Brightlocal