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52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well
We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers anticipate to see some unfavorable reviews.
Source: Capterra
More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
83% Of Consumers Do Not Rely On Advertising
The conventional channels to reach customers aren't as influential as they used to be. Many users who no longer trust ads pick to focus on consumers' recommendations online.
Source: Statuslabs
73 Percent Of Customers Believe Written Reviews Are More Important Than Star And Number Rankings
Online review statistics make it clear people aren't satisfied with scores alone.
Customer reviews make the stats appear more authentic which is what the would-be customers are looking for. Almost a 3rd of customers state written reviews are the only function that makes them believe the sites' reviews are useful and relevant.
Source: Fan and Fuel
95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
88% Of Executives Consider Reputation Risk As A Top Business Concern
Reputation management statistics suggest a company's reputation does not affect just the clients. Potential employees also take a look at rankings and take a look at reviews.
Source: Deloitte
91% Of Millennials Turn To Online Reviews As Much As Family And Friends
Online review stats place customers' reviews as the most trustworthy source of recommendations. Online reviews normally carry the very same weight as guidance from friends and family.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
77% Of Customers Would Likely Leave A Review If They Were Asked
More than a 35% would submit a review to advise others about their consumer encounter and 24% would probably direct their review to the business itself.
Over a 26% would want to submit a review to help other individuals with their decision making process.
Source: Podium
Software Reviews Influence Over 98% Of All Buyers
18% of software purchasers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Users Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done much faster. Buying choices are made rapidly.
Online reviews are obviously persuasive, yet online marketers haven't always come to appreciate the power of them.
Source: Martech Zone