86 Percent Of Customers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not only because of the cash they invest at your business. If you give them a good experience, they will be willing to share it.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

74 Percent Of Regional Businesses Have At Least 1 Google Review

One review is far from sufficient to improve your website's SERP ranking.

Taking a look at online rankings statistics, we discovered that a company needs to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

15% Of Consumers Do Not Trust Businesses Without Online Reviews

No trust means no interactions. 15 percent of prospective clients will not even think about working with a business they can't discover viewpoints about.

Source: Statuslabs

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses question the integrity of online reviews. Nevertheless, they recognize the massive effect user rankings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can also influence our buying decisions.

According to social reviews stats, Facebook affects over half of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics reveal that four out of 5 users are most likely to rely on a local business.

Source: RevLocal

70% Of Customers Choose To Discover A Business By Means Of Reviews And Short Articles, Rather Than Ads

Ads are all well and good, however it deserves trying a different approach as well. Reviews are by far the very best way to discover the truth about a service or product.

Source: Statuslabs

88% Of Executives Consider Reputation Risk As A Leading Business Problem

Reputation management statistics indicate a business's reputation does not affect simply the clients. Potential employees also take a look at ratings and read reviews.

Source: Deloitte

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

61% Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Generally two thirds of businesses have outstanding and great scores. Just 5% of businesses have a rating below 3 stars.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star ranking is the first thing customers see. Still, users focus on other factors also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of US customers.

Source: Statista

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz