Majority Of Customers Will Not Utilize A Business If It Has Less Than A 4 Star Score

This stat is one of lots of that highlight the value of online scores. Now that news of consumer fulfillment travels this fast, keeping your customers pleased is more vital than ever.

57% of customers have actually searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11 percent looked just for services with a best five star ranking.

Source: Brightlocal

The Majority Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends show people choose to comment if they had a positive experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review suffices for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83 Percent Of Consumers Do Not Rely On Advertising

The traditional channels to reach clients aren't as influential as they used to be. A lot of users who no longer trust ads select to take note of clients' recommendations online.

Source: Statuslabs

89% Of Customers Read A Companies Responses To Reviews

Not only do many customers read the review replies, 30% of them highly value them. Practically 96% read the replies to their own reviews.

Source: Brightlocal

15 Percent Of Buyers Don't Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15 percent of potential customers will not even consider doing business with a company they can't discover viewpoints about.

Source: Statuslabs

49 Percent Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency as well.

The share of consumers, who take notice of the variety of reviews is currently at 46 percent.

Source: Brightlocal

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the producer states. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

Just 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses in fact use them.

Although we now know why consumer reviews are so effective, many businesses obviously don't.

Source: LsaInsider

70 Percent Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out a lot more reviews to get a clear view of how business is really doing. Do not depend on that fact alone.

Source: Brightlocal

89% Of Shoppers Prefer To Read Reviews On Their Smart Devices

Be it through an app or a mobile internet browser, most people choose to read reviews on their cell phones.

Source: Statista

98 Percent Of Yelp's Website Visitors Bought From A Business They Discovered On The Site

Typically, 142 million customers check out Yelp on a monthly basis. This is as great a time as any if you have not declared your complimentary Yelp business page.

Source: RevLocal

Software Application Reviews Influence Over 98 Percent Of All Buyers

18% of software application buyers consider reviews to be an important factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

73% Of Consumers Believe Client Reviews Are More Vital Than Star And Number Scores

Online review data make it clear people aren't satisfied with scores alone.

Customer reviews make the statistics appear more genuine which is what the potential consumers are trying to find. Practically a 3rd of customers say composed reviews are the only function that makes them think the sites' reviews are relevant and beneficial.

Source: Fan and Fuel

71% Of Millennials Search Consumer Reviews Of Professional Services

More than half of all individuals in need of a professional service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to choose a lawyer or a physician.

Younger people (age 18-35) are much more likely to hire an expert based upon online reviews. Just 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters