90% Of Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about very first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to compose one if you do not have reviews on your website.

Source: Martech Zone

89% Of Customers Browse A Companies Replies To Reviews

Not only do most consumers check out the review replies, 30% of them hold them in high regard. Practically 96% read the replies to their own reviews.

Source: Brightlocal

If They Were Asked, 77% Of Clients Would Certainly Leave A Review

More than a 35% would post a review to notify others about their customer experience and 24% would definitely direct their review to the company itself.

Over a 26% would want to give a review to help other people with their choice making process.

Source: Podium

70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read a lot more reviews to get a better idea of how business is really doing. Do not depend upon that fact alone.

Source: Brightlocal

When Buying Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Element

Data reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

77% Of Clients Don't Rely On Reviews That Are Older Than 3 Months

Clients don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger individuals know the value of being informed. User-generated material has an unassailable influence on consumers.

If businesses stop to consider the power of client reviews over millennials, they will understand what they've been missing out on. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

The Majority Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, rather than a unfavorable or mediocre one.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to buy a new car and there are a number of models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to choose one that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs

49% Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of customers, who take notice of the variety of reviews is currently at 46 percent.

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews World Wide

Google is in the lead here, followed by Facebook as a remote second.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

61% Of Regional Businesses Have An Average Score Of 4 Or 5 Stars

Generally 2 out of 3 businesses have excellent and good ratings. Only 5% of companies have a rating below 3 stars.

Source: Brightlocal

63.6% Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review stats reveal the basic appeal of a website can only go so far when it pertains to trust.

Source: Review Trackers

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'constantly' or 'extremely often'.

Source: Trust You

A One Star Boost In Ranking Can Lead To A 5% To 9% Increase In Business Earnings

Businesses that treat consumers well typically flourish, review sites help make sure of that.

Source: Statuslabs