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Consumers Might Spend 31 Percent More With A Business That Has Terrific Reviews
Focus on this fact. The more detailed other users describe your product and services, the more money you can charge and consumer review statistics show us exactly how much more.
Source: Martech Zone
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses doubt the integrity of online reviews. Nevertheless, they recognize the huge impact user scores have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
72% Of Clients Will Not Take Action Unless They Read Some Reviews
Regardless of how eye-catching your marketing is, you still need client reviews. There's no skirting around it. Consumers are still ready to hear you out, but they rely on other people more.
Source: My Testimonial Engine
Positive Reviews Encourage 68 Percent Of Consumers To Use A Local Business
Since the vast bulk of customers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Clients Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. Buying decisions are made rapidly.
Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
86% Of Consumers Would Consider Composing A Review For A Business
Your consumers are your most valuable resource, and it's not just because of the money they spend at your business. If you give them a good experience, they will be willing to share it.
Source: Brightlocal
63.6% Of Customers Go To Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics reveal the general popularity of a website can just go so far.
Source: Review Trackers
The Majority Of Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have visited a vendor. Online review trends show people choose to comment if they had a favorable experience, rather than a average or unfavorable one.
Source: Brightlocal
60% Of Customers Refer To Blog And Social Media Reviews On Their Cell Phones Before Shopping
In-store shopping is affected substantially by blogs and reviews on social media. With males being twice as likely to be affected than women.
Reviews and score statistics reveal people value the opinion of peers more than any other content.
Source: Collective Bias
Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions
Facebook is currently the most popular social media which can likewise affect our purchasing preferences.
According to social media reviews statistics, Facebook impacts the majority of users' purchase choices.
If it has favorable reviews, Facebook reviews stats reveal that 4 out of 5 users are most likely to rely on a local business.
Source: RevLocal
Software Application Reviews Impact Over 98 Percent Of All Buyers
18 percent of software application buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Just 44% Of Local Companies Have Claimed Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of businesses really utilize them.
Although we now know why customer reviews are so effective, a lot of businesses apparently don't.
Source: LsaInsider
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
70% Of Consumers Prefer To Discover A Business By Means Of Articles And Reviews, Rather Than Advertisements
Ads are all well and good, however it deserves attempting a different approach as well. Reviews are by far the best way to discover the truth about a product or service.
Source: Statuslabs