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More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%
One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
74% Of Local Companies Have At Least 1 Google Review
A single review is far from enough to improve your site's SERP ranking.
Looking at online ratings data, we discovered that a company requires to have approximately 40 reviews before users "Award" it with a star.
Source: Brightlocal
The Majority Of Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have visited a vendor. Online review trends show individuals choose to comment if they had a positive experience, instead of a negative or average one.
Source: Brightlocal
67% Of Consumers Claim That Reviews Are A "Very Crucial" Factor When Picking A Service Provider
When clients have to select a solution provider, reviews have a massive effect on their decision.
Source: DemandGenReport
53% Of Customers Expect Companies To Reply Within A Week To Negative Reviews
Online review statistics prove that 63% of consumer reviews remain without a reply. That's too bad, since those businesses are losing clients that way.
Source: Review Trackers
Users Checking Out Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Purchasing decisions are made rapidly.
Online reviews are undoubtedly persuasive, yet marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
A Lone Business Review Can Lift Its Conversions By 10 Percent
Online review statistics show user-generated content can do miracles in terms of conversions.
A single review can have a huge impact on your business.
A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44 percent boost.
Source: RevLocal
90% Of Individuals Need Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals say about impressions, right?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
Think about asking your visitors to write one if you do not have reviews on your site.
Source: Martech Zone
61% Of Local Businesses Have An Average Rating Of 4 To 5 Stars
Overall 2 out of 3 businesses have excellent and great ratings. Just 5% of companies have a rating listed below three stars.
Source: Brightlocal
53% Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.
Today's shoppers are wary and want the very best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the maker states. The reason, manufacturers' descriptions are basically advertisements.
Source: Martech Zone
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz