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Just 6 Percent Of Customers Don't Trust Client Reviews At All
According to client review data, a tremendous 19% of consumers always trust online reviews and never a make a purchase without reading reviews.
Source: Statista
91% Of Millennials Rely On Online Reviews As Much As Friends And Family
Online review stats put clients' reviews as the most credible source of suggestions. Online reviews usually carry the very same weight as recommendations from friends and family.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Just 44% Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are free, a remarkably low number of companies in fact make use of them.
Although we now know why client reviews are so effective, the majority of businesses apparently don't.
Source: LsaInsider
71% Of Millennials Browse Customer Reviews Of Expert Services
Over half of all people in need of an expert service rely on online reviews.
According to online reviews data, 59% used online reviews to select a medical professional or a legal representative.
Young people (age 18-35) are much more likely to employ an expert based upon online reviews. Just 19% of millennials will consider working with a legal representative without any.
Source: Thomson Reuters
70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. The majority of people read much more reviews to get a clear view of how business is in fact doing. Don't depend upon that statistic alone.
Source: Brightlocal
89% Of Consumers Want To Read Reviews Using Their Mobile Devices
Be it through an app or a mobile web browser, individuals prefer to read reviews on their phones.
Source: Statista
53% Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of Online Shopping.
Today's buyers are wary and desire the very best bang for their buck. It's no surprise that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
Favorable Reviews Motivate 68 Percent Of Consumers To Choose A Local Business
Because the vast majority of consumers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
90 Percent Of Site Visitors Need Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals say about impressions, right?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
If you don't have reviews on your website, consider asking your visitors to write one.
Source: Martech Zone
Many Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've gone to a supplier. Online review trends reveal individuals prefer to comment if they had a positive experience, rather than a mediocre or unfavorable one.
Source: Brightlocal
77% Of Clients Would Undoubtedly Submit A Review If They Were Asked
More than a 35% would do it to inform others about their client encounter and 24% would most likely direct their review to the business itself.
Over a 26% would be willing to submit a review to assist other individuals with their choice making process.
Source: Podium
Software Reviews Influence Over 98% Of All Buyers
18% of software application purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Negative Reviews Can Improve Conversion By Up To 85 Percent
It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, individuals spend more than five times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
77% Of Consumers Don't Rely On Reviews That Are Older Than Three Months
Consumers don't care how good your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that businesses need to be constantly asking for reviews.
Source: Statuslabs
86 Percent Of Consumers Would Consider Writing A Review For A Business
Your consumers are your most important resource, and it's not only because of the cash they spend at your business. They will be ready to share it if you offer them an excellent experience.
Source: Brightlocal
Clients Could Invest 31% More With A Business That Has Excellent Reviews
Take note of this fact. The better other users explain your product and services, the more cash you can charge and consumer review statistics reveal to us precisely just how much more.
Source: Martech Zone