Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review data, individuals spend more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review stats reveal the general appeal of a website can only presume when it concerns trust.

Source: Review Trackers

71% Of Millennials Search Consumer Reviews Of Expert Services

Majority of all people in need of a professional service turn to online reviews.

According to online reviews statistics, 59% used online reviews to choose a legal representative or a medical professional.

Young people (age 18-35) are even more likely to work with a professional based on online reviews. Only 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

Half Of All Of The Millennial's "Always" Read Online Reviews For Businesses

More youthful people understand the worth of being informed. User-generated content has an indisputable effect on customers.

They will realize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

67% Of Customers Claim That Reviews Are A "Very Important" Factor When Selecting A Solution Provider

When consumers need to select a solution provider, reviews have a huge effect on their decision.

Source: DemandGenReport

61 Percent Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Typically 2 out of 3 companies have exceptional and great rankings. Only 5% of companies have a ranking below three stars.

Source: Brightlocal

82% Of Customers Go To Review Websites Since They Want To Purchase An Item Or A Service And Want To Get The Truth About The Businesses Product Or Services.

Users come due to the fact that they have currently formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

Google Represents 57.5 Percent Of All Reviews World Wide

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

83% Of All Younger Consumers Were Invited To Post A Review Recently

Of those invited, 80% of consumers did give a review. In general, businesses have asked 66% of all customers to submit a review on their company.

Source: Brightlocal

70 Percent Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read many more reviews to get a better idea of how the business is actually doing. Do not depend on that fact alone.

Source: Brightlocal

Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions

Facebook is currently the most popular social media which can also influence our buying decisions.

According to social media reviews stats, Facebook impacts over half of users' purchase choices.

If it has favorable reviews, Facebook reviews stats expose that 4 out of 5 users are likely to rely on a local business.

Source: RevLocal

US Buyers Regard "Product Performance" To Be The Most Valuable Information In Product Reviews

When individuals read reviews, they focus on different aspects of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of US consumers.

Source: Statista

A One Star Boost In Score Can Lead To A 5% To 9% Boost In Business Profits

Businesses that treat customers well usually flourish, review sites help ensure of that.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star ranking is the first thing consumers see. Still, users focus on other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista