Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a brand-new vehicle and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.

With the help of other consumers, you quickly decide on a model that works for you. That's how positive reviews transform customers into clients.

Source: Consumer Affairs

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Utilize A Company

This stat is one of numerous that illustrate the importance of online ratings. Now that news of client fulfillment travels this fast, keeping your consumers happy is more important than ever.

57 percent of consumers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for organizations with a best five star ranking.

Source: Brightlocal

90 Percent Of Consumers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about very first impressions?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

If you do not have reviews on your site, think about asking your visitors to write one.

Source: Martech Zone

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out consumer reviews, concur that it increases their buying confidence.

Organizations utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out many more reviews to get a clear view of how the business is really doing. Don't depend on that figure alone.

Source: Brightlocal

The Majority Of Shoppers Aged 25-34 Wrote Reviews

According to Statista, the younger generations are plainly the more opinionated ones.

Source: Statista

89% Of Clients Read A Companies Replies To Reviews

Not only do most individuals read the review replies, 30% of them highly value them. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

The Typical Review Length Has Gotten 65% Shorter Since 2010

Currently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

53% Of Customers Expect Companies To Respond Within A Week To Negative Reviews

Online review statistics show that 63% of consumer reviews stay without a reaction. That's regrettable, since those businesses are losing consumers that way.

Source: Review Trackers

30% Of Consumers Feel Comfortable With A Company Which Responds To Online Reviews

Corresponding with your customers builds their trust. Even something like responding to their remarks and reviews can make them feel appreciated.

As you might anticipate, clients who feel this way are going to invest more cash with a company.

Source: Statuslabs

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they check out reviews 'always' or 'really often'.

Source: Trust You

82 Percent Of Customers Go To Review Websites Due To The Fact That They Want To Purchase A Product Or A Service And Want To Get The Truth About Business Product Or Services.

Review websites are locations that customers go to get the facts about a item, business or service . Users come since they have currently formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

Just 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses actually utilize them.

Although we now understand why client reviews are so effective, many businesses obviously don't.

Source: LsaInsider

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency too.

The share of customers, who take notice of the number of reviews is currently at 46%.

Source: Brightlocal

77% Of Users Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

70% Of Customers Choose To Learn About A Business Through Short Articles And Reviews, Instead Of Advertisements

Ads are all well and good, however it deserves attempting a different approach too. Reviews are by far the best way to find the truth about a product or service.

Source: Statuslabs