Software Reviews Impact Over 98% Of All Buyers

18 percent of software purchasers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

63.6% Of Consumers Check Out Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

When it comes to trust, these online review stats reveal the general popularity of a website can only go so far.

Source: Review Trackers

60% Of Consumers Consult Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected considerably by blogs and reviews on social media. With men being twice as likely to be affected than ladies.

Reviews and score stats reveal people value the opinion of peers more than any other content.

Source: Collective Bias

73 Percent Of Customers Believe Consumer Reviews Are More Important Than Star And Number Scores

Online review data make it clear people aren't satisfied with ratings alone.

Consumer reviews make the stats appear more authentic which is what the prospective customers are looking for. Nearly a 3rd of consumers state composed reviews are the only function that makes them think the websites' reviews are beneficial and pertinent.

Source: Fan and Fuel

61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Overall 2 out of 3 companies have excellent and outstanding scores. Just 5% of companies have a rating below 3 stars.

Source: Brightlocal

Due To The Fact That They Desire To Purchase A Product Or A Service And Want To Get The Facts About The Businesses Products And Services, 82% Of Customers Check Out Review Websites.

Users come because they have currently formed a buying decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

90% Of Clients Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to compose one if you do not have reviews on your site.

Source: Martech Zone

The Average Review Word Count Has Become 65% Much Shorter Since 2010

Currently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet on twitter.

Source: Review Trackers

Most Best Selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to consumer rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

83% Of Clients Do Not Trust Advertising

The standard channels to reach clients aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements pick to take notice of customers' suggestions online.

Source: Statuslabs

Only 6 Percent Of Customers Don't Rely On Consumer Reviews At All

According to consumer review data, a massive 19 percent of consumers constantly rely on online reviews and never a make a purchase without checking out reviews first.

Source: Statista

Reviews Posted On Twitter Can Help Increase Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

49% Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency too.

The share of customers, who focus on the variety of reviews is currently at 46%.

Source: Brightlocal

Many Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a unfavorable or average one.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.

Source: Capterra

Clients Might Invest 31 Percent More With A Business That Has Fantastic Reviews

Take notice of this fact. The more detailed other users explain your product and services, the more cash you can charge and customer review statistics reveal to us exactly how much more.

Source: Martech Zone