Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of companies really utilize them.

Although we now know why consumer reviews are so effective, many businesses apparently don't.

Source: LsaInsider

74% Of Regional Companies Have At Least 1 Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Taking a look at online rankings stats, we learnt that a business requires to have at least 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Positive Reviews Encourage 68% Of Customers To Choose A Local Business

Because the huge bulk of customers read reviews, you'd want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

88% Of Executives Judge Reputation Risk As A Leading Business Concern

Reputation management statistics show a business's reputation doesn't impact just the consumers. Prospective employees also take a look at scores and take a look at reviews.

Source: Deloitte

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. People expect to see some unfavorable reviews.

Source: Capterra

The Typical Review Length Has Actually Gotten 65% Shorter Since 2010

In recent years reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of tweet on twitter.

Source: Review Trackers

98 Percent Of Yelp's Site Visitors Bought From A Business They Discovered On The Site

Typically, 142 million consumers visit Yelp on a monthly basis. If you have not claimed your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics show the general appeal of a site can only go so far.

Source: Review Trackers

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review statistics reveal user-generated content can do miracles in terms of conversions.

A single review can have an enormous influence on your business.

A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can offer a mind-blowing 44% increase.

Source: RevLocal

70% Of Customers Prefer To Discover A Business Via Short Articles And Reviews, Rather Than Advertisements

Advertisements are all well and good, but it deserves attempting a different approach as well. Reviews are by far the very best method to find the truth about a service or product.

Source: Statuslabs

89% Of Shoppers Like To Read Reviews Using Their Mobile Devices

Be it via an app or a mobile internet browser, most people choose to read reviews on their mobile phones.

Source: Statista

95% Of Disappointed Clients Will Return To A Company If A Business Makes An Effort To Solve Issues Rapidly And Efficiently

Customers don't expect you to be perfect. When things go wrong, they do expect you to deal with things. If there's nothing else a business can do to fix a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

83 Percent Of Customers Do Not Rely On Advertising

The traditional channels to reach consumers aren't as prominent as they used to be. Many users who no longer trust ads choose to take notice of customers' suggestions online.

Source: Statuslabs

77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how excellent your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

73% Of Customers Think Consumer Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear people aren't pleased with ratings alone.

Client reviews make the statistics appear more authentic which is what the would-be customers are looking for. Practically a third of customers say written reviews are the only feature that makes them believe the websites' reviews are beneficial and relevant.

Source: Fan and Fuel