Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star score is the first thing customers see. Still, users focus on other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

The Typical Review Word Count Has Become 65% Much Shorter Since 2010

At the present time reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

83% Of All Younger Buyers Were Asked To Submit A Review Recently

Of those asked, 80% of clients did post a review. In general, businesses have actually asked 66% of all consumers to give a review on their company.

Source: Brightlocal

91 Percent Of Millennials Rely On Online Reviews As Much As Loved Ones

Online review statistics put clients' reviews as the most credible source of suggestions. Online reviews usually carry the same weight as advice from loved ones.

Source: Brightlocal

73% Of Customers Believe Consumer Reviews Are More Crucial Than Star And Number Ratings

Online review statistics make it clear people aren't satisfied with scores alone.

Customer reviews make the statistics appear more authentic which is what the prospective consumers are trying to find. Almost a third of consumers state composed reviews are the only feature that makes them think the sites' reviews are relevant and useful.

Source: Fan and Fuel

89% Of Customers Choose To Read Reviews Using Their Smartphones

Be it by means of an app or a mobile browser, individuals prefer to read reviews on their smart phones.

Source: Statista

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

83% Of Customers Don't Trust Advertising

The traditional channels to reach clients aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements pick to pay attention to clients' suggestions online.

Source: Statuslabs

67% Of Consumers Claim Reviews Are A "Extremely Important" Factor When Picking A Service Provider

When clients have to pick a service provider, reviews have an enormous influence on their decision.

Source: DemandGenReport

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. People expect to see some unfavorable reviews.

Source: Capterra

Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses in fact use them.

Although we now know why consumer reviews are so effective, the majority of businesses apparently do not.

Source: LsaInsider

Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

Younger people know the worth of being informed. User-generated material has an indisputable impact on consumers.

If businesses think of the power of consumer reviews over millennials, they will realize what they've been missing out on. Older people are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

88% Of Executives Regard Reputation Risk As A Leading Business Issue

Reputation management stats indicate a company's reputation doesn't affect just the clients. Potential team members also look at rankings and take a look at reviews.

Source: Deloitte

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Consumers Would Most Likely Give A Review If They Were Asked

More than a 35% would do it to inform others about their client experience and 24% would probably direct their review to the business itself.

Over a 26% would want to give a review to help other people with their choice making process.

Source: Podium

Over Half Of Customers Won't Utilize A Business If It Has Less Than A 4 Star Score

This stat is among lots of that illustrate the significance of online scores. Now that news of customer complete satisfaction travels this fast, keeping your customers pleased is more important than ever.

57 percent of customers have actually searched for companies with more than four stars in 2018, which is up from 48% in 2017.

11% looked only for companies with a best five star score.

Source: Brightlocal

90 Percent Of Buyers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people state about very first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to compose one.

Source: Martech Zone