Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's consumers are smart and desire the best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

The Typical Review Length Has Actually Become 65% Shorter Since 2010

Now a days reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

If A Company Handles Problems Rapidly And Efficiently, 95% Of Unsatisfied Clients Will Return To A Company

Customers do not expect you to be perfect. When things go wrong, they do expect you to fix things. If there is nothing else a company can do to fix a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses in fact use them.

Although we now understand why consumer reviews are so effective, many businesses obviously do not.

Source: LsaInsider

73 Percent Of Consumers Think Client Reviews Are More Important Than Star And Number Ratings

Online review data make it clear people aren't pleased with ratings alone.

Client reviews make the stats appear more authentic which is what the would-be clients are searching for. Almost a third of customers state composed reviews are the only function that makes them think the websites' reviews are appropriate and helpful.

Source: Fan and Fuel

Software Reviews Impact Over 98% Of All Buyers

18% of software application buyers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Consumers Might Spend 31 Percent More With A Business That Has Terrific Reviews

Take notice of this fact. The better other users explain your services or product, the more cash you can charge and consumer review statistics reveal to us precisely just how much more.

Source: Martech Zone

83% Of Clients Do Not Rely On Advertising

The standard channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust advertisements pick to pay attention to customers' suggestions online.

Source: Statuslabs

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'constantly' or 'very often'.

Source: Trust You

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out customer reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Google Represents 57.5 Percent Of All Reviews All Over The World

Google is in the lead here, followed by Facebook as a far-off second.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Aspect

Statistics reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

A One Star Boost In Ranking Can Lead To A 5% To 9% Increase In Business Earnings

Businesses that treat customers fairly usually succeed, review websites help make sure of that.

Source: Statuslabs

91 Percent Of Millennials Trust In Online Reviews As Much As Friends And Family

Online review statistics place consumers' reviews as the most trustworthy source of recommendations. Online reviews generally bring the exact same weight as suggestions from loved ones.

Source: Brightlocal

61 Percent Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Overall 2 out of 3 businesses have outstanding and awesome ratings. Just 5% of businesses have a rating listed below 3 stars.

Source: Brightlocal

89% Of Customers Prefer To Read Reviews Using Their Smart Devices

Be it via an app or a mobile browser, people young and old prefer to read reviews on their cell phones.

Source: Statista

72 Percent Of Customers Will Not Take Action Before They Check Out Some Reviews

No matter how tempting your marketing is, you still need client reviews. There is no way around it. Customers are still going to hear you out, but they rely on other people more.

Source: My Testimonial Engine