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Favorable Reviews Motivate 68% Of Customers To Use Local Businesses
Because the large bulk of consumers check out reviews, you would want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
83% Of All Young Customers Were Asked To Give A Review Recently
Of those invited, 80% of clients did leave a review. In general, companies have asked 66% of all customers to give a review on their company.
Source: Brightlocal
89% Of Clients Choose To Read Reviews On Their Mobile Devices
Be it through an app or a mobile internet browser, most people choose to read reviews on their mobile devices.
Source: Statista
74 Percent Of Regional Companies Have At Least One Google Review
One review is far from sufficient to improve your site's SERP ranking.
Looking at online ratings data, we learnt that a company requires to have an average of 40 reviews before customers "Award" it with a star.
Source: Brightlocal
Negative Reviews Can Improve Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review data, people spend more than five times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who read consumer reviews, concur that it increases their buying confidence.
Companies utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
90% Of Visitors Need Less Than 10 Reviews To Form An Opinion About A Business
You know what people state about very first impressions?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
Think about asking your visitors to compose one if you do not have reviews on your website.
Source: Martech Zone
The Majority Of Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends show individuals choose to comment if they had a positive experience, rather than a mediocre or negative one.
Source: Brightlocal
72 Percent Of Clients Will Not Take Action Unless They Check Out Some Reviews
Irrespective of how attractive your marketing is, you still require customer reviews. There's no other way around it. Customers are still willing to hear you out, however they rely on other people more.
Source: My Testimonial Engine
63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics reveal the general appeal of a site can only go so far.
Source: Review Trackers
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Clients
24% of US consumers consider reviews as 'exceptionally influential'.
To illustrate the value of online reviews and rankings, did you understand that 81 percent of customers will pay more for a product with reviews and those exact same consumers are also going to accept slower shipping times for such items.
Source: Turntonetworks
15% Of Users Don't Trust Businesses Without Online Reviews
No trust means no interactions. 15% of prospective clients will not even think about doing business with a company they can't find viewpoints about.
Source: Statuslabs
91 Percent Of Millennials Rely On Online Reviews As Much As Friends And Family
Online review stats position customers' reviews as the most reliable source of recommendations. Online reviews generally bring the same weight as recommendations from friends and family.
Source: Brightlocal