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49 Percent Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, but they consider their number and recency too.
The share of clients, who take note of the variety of reviews is currently at 46 percent.
Source: Brightlocal
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.
Source: Capterra
US Buyers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews
When individuals read reviews, they concentrate on different aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of USA consumers.
Source: Statista
If They Were Asked, 77% Of Customers Would Likely Leave A Review
More than a 35% would leave a review to notify others about their customer experience and 24% would rather direct their review to the company itself.
Over a 26% would want to post a review to help other people with their decision making process.
Source: Podium
Since They Desire To Buy A Service Or A Product And Want To Get The Truth About The Businesses Products And Services, 82 Percent Of Consumers Visit Review Sites.
Review websites are locations that people go to get the truth about a business, product or service . Since they have actually already formed a buying decision, users come. The majority of them (89%) buy within a week of their visit. And 29% do so in 24 hours.
Source: RevLocal
89% Of Buyers Like To Read Reviews On Their Mobile Devices
Be it through an app or a mobile internet browser, people young and old prefer to read reviews on their mobile devices.
Source: Statista
Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses
Younger people know the value of being informed. User-generated content has an unassailable effect on consumers.
They will understand what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
60 Percent Of Consumers Consult Blog And Social Media Reviews On Their Mobile Phones Before Shopping
In-store shopping is influenced significantly by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.
Reviews and ranking data show people value the opinion of peers more than any other content.
Source: Collective Bias
The Majority Of Best-selling Products Have An Average Score Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower score really helps your overall rating.
According to customer rating statistics, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
30% Of Clients Feel Favorable To A Company Which Responds To Online Reviews
Staying connected with your clients builds their trust. Even something as simple as responding to their reviews and remarks can make them feel valued.
As you might expect, clients who feel this way are going to spend more money with a business.
Source: Statuslabs
15% Of Visitors Do Not Trust Businesses With No Online Reviews
No trust indicates no interactions. 15% of prospective consumers will not even think about doing business with a business they can't find viewpoints about.
Source: Statuslabs
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz