49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of customers, who take notice of the number of reviews is currently at 46 percent.

Source: Brightlocal

The Average Review Length Has Actually Become 65% Much Shorter Since 2010

Now a days reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

Over Half Of Customers Will Not Use A Service If It Has Less Than A 4 Star Ranking

This stat is among many that highlight the importance of online ratings. Now that news of consumer fulfillment travels this fast, keeping your clients pleased is more vital than ever.

57 percent of consumers have looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for businesses with a best five star rating.

Source: Brightlocal

74 Percent Of Regional Businesses Have At Least 1 Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Taking a look at online ratings stats, we discovered that a business needs to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

More Than Half Of Clients Aged 25-34 Gave Reviews

According to Statista, the younger generations are unsurprisingly the more vocal ones.

Source: Statista

71% Of Millennials Browse Consumer Reviews Of Expert Services

Majority of all people in need of a professional service turn to online reviews.

According to online reviews data, 59% used online reviews to select a legal representative or a doctor.

Young people (age 18-35) are much more inclined to hire an expert based on online reviews. Just 19% of millennials will think about employing an attorney without any.

Source: Thomson Reuters

91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones

Online review stats put consumers' reviews as the most reliable source of recommendations. Online reviews normally carry the exact same weight as advice from family and friends.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a new car and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.

With the help of other consumers, you quickly select one that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

The Majority Of Popular Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to client rating stats, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

83% Of All Younger Consumers Were Asked To Give A Review Recently

Of those invited, 80% of customers did post a review. Overall, companies have asked 66% of all clients to leave a review on their company.

Source: Brightlocal

15% Of People Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of potential customers will not even consider doing business with a company they can't find viewpoints about.

Source: Statuslabs

A One Star Boost In Rating Can Result In A 5% To 9% Boost In Business Earnings

Businesses that treat clients honorably normally flourish, review sites help ensure of that.

Source: Statuslabs

Software Reviews Impact Over 98 Percent Of All Buyers

18% of software application purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

52% Of Consumers Trust A Product More If It Has Negative Reviews As Well

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Companies

Younger people know the value of being informed. User-generated material has an indisputable impact on customers.

If businesses think of the power of consumer reviews over millennials, they will understand what they've been losing out on. Older people are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal