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91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of companies question the integrity of online reviews. However, they understand the massive impact user rankings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.
Source: Career Arc
98% Of Yelp's Browsers Bought From A Business They Found On The Site
Typically, 142 million consumers check out Yelp on a monthly basis. If you haven't declared your free Yelp business page, this is as excellent a time as any.
Source: RevLocal
63.6% Of Consumers Check Out Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
These online review stats show the basic appeal of a website can just go so far when it comes to trust.
Source: Review Trackers
Positive Reviews Motivate 68 Percent Of Customers To Choose Local Businesses
Because the large majority of consumers check out reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
91% Of Millennials Depend On Online Reviews As Much As Loved Ones
Online review statistics position consumers' reviews as the most trustworthy source of suggestions. Online reviews normally bring the very same weight as recommendations from family and friends.
Source: Brightlocal
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Customers
24% of US shoppers consider reviews as 'incredibly influential'.
To highlight the importance of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those exact same customers are also ready to accept slower shipping times for such items.
Source: Turntonetworks
Due To The Fact That They Want To Purchase A Service Or An Item And Want To Get The Facts About The Businesses Products And Services, 82 Percent Of Consumers Visit Review Websites.
Users come due to the fact that they have actually already formed a purchase decision. The bulk of them (89%) buy within a week of their visit.
Source: RevLocal
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
74% Of Local Companies Have At Least One Google Review
One review is far from sufficient to enhance your site's SERP ranking.
Looking at online scores statistics, we found out that a business needs to have approximately 40 reviews before users "Award" it with a star.
Source: Brightlocal
30% Of Customers Feel Favorable To A Company Which Answers Online Reviews
Communicating with your consumers develops trust. Even something easy like responding to their comments and reviews can make them feel valued.
As you may expect, clients who feel this way are happy to spend more cash with a company.
Source: Statuslabs
Online Item Reviews About An Item Can Raise Its Conversion Rate By A Whopping 270 Percent
User review stats reveal the purchase likelihood for an item with five reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
The Typical Review Length Has Gotten 65% Shorter Since 2010
In recent years reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business
The star rating is the first thing consumers see. Still, users focus on other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US consumers.
Source: Statista
Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions
Facebook is currently the most popular social network which can also affect our buying decisions.
According to social media reviews statistics, Facebook impacts the majority of users' purchase decisions.
Facebook reviews statistics reveal that 4 out of five users are more likely to rely on a local business if it has positive reviews.
Source: RevLocal
Reviews Shared On Twitter Can Help Increase Revenues By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
A One Star Boost In Ranking Can Lead To A 5% To 9% Boost In Business Profits
Businesses that treat consumers honorably generally flourish, review websites help make sure of that.
Source: Statuslabs
Clients Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. For that reason, purchasing decisions are made quickly.
Online reviews are clearly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone