54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star rating is the first thing customers see. Still, users take note of other aspects as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States consumers.

Source: Statista

Positive Reviews Motivate 68% Of Customers To Choose Local Businesses

Because the large majority of customers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

77% Of Individuals Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how great your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

Customers Might Spend 31% More With A Business That Has Excellent Reviews

Take note of this statistic. The more detailed other users describe your service or product, the more money you can charge and consumer review statistics reveal to us exactly how much more.

Source: Martech Zone

67% Of Consumers Admit Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider

When clients have to pick a service provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

If They Were Asked, 77% Of Clients Would Most Likely Leave A Review

More than a 35% would leave a review to educate others about their consumer encounter and 24% would probably direct their review to the company itself.

Over a 26% would want to submit a review to help other people with their decision making process.

Source: Podium

Most Best-selling Products Have An Average Score Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower rating in fact helps your overall score.

According to customer rating stats, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

95% Of Dissatisfied Clients Will Return To A Business If A Business Makes An Effort To Resolve Issues Quickly And Efficiently

Customers don't expect you to be perfect. When things go wrong, they do anticipate you to take care of things. If there is absolutely nothing else a business can do to resolve a concern, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

83 Percent Of Consumers Don't Trust Advertising

The conventional channels to reach clients aren't as influential as they utilized to be. A lot of users who no longer trust advertisements choose to take note of clients' recommendations online.

Source: Statuslabs

63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the basic popularity of a site can only go so far.

Source: Review Trackers

89% Of Consumers Browse A Businesses Reactions To Reviews

Not only do many clients check out the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal