64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out client reviews, agree that it increases their purchasing confidence.

Organizations use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can likewise affect our buying decisions.

According to social media reviews data, Facebook affects more than half of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics expose that four out of 5 users are most likely to trust a local business.

Source: RevLocal

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the money they spend at your business. They will be willing to share it if you provide them an excellent experience.

Source: Brightlocal

91% Of Millennials Rely On Online Reviews As Much As Loved Ones

Online review stats place clients' reviews as the most reliable source of suggestions. Online reviews generally carry the exact same weight as suggestions from family and friends.

Source: Brightlocal

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, individuals spend more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Google Represents 57.5% Of All Reviews Worldwide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

61% Of Local Businesses Have An Average Score Of 4 To 5 Stars

Generally 2 out of 3 businesses have good and exceptional ratings. Just 5% of companies have a rating listed below three stars.

Source: Brightlocal

83% Of All Younger Clients Were Asked To Give A Review Recently

Of those asked, 80% of customers did post a review. Overall, companies have actually asked 66% of all clients to submit a review on their company.

Source: Brightlocal

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers anticipate to see some negative reviews.

Source: Capterra

A One Star Increase In Ranking Can Result In A 5% To 9% Increase In Business Revenue

Businesses that treat customers honorably usually flourish, review websites help make sure of that.

Source: Statuslabs

77% Of Consumers Don't Rely On Reviews That Are Older Than Three Months

Consumers don't care how great your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses ought to be constantly asking for reviews.

Source: Statuslabs

Software Application Reviews Influence Over 98% Of All Buyers

18 percent of software application buyers consider reviews to be an important factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Over Half Of People Aged 25-34 Gave Reviews

According to Statista, the younger generations are obviously the more opinionated ones.

Source: Statista

Customers Might Spend 31 Percent More With A Business That Has Terrific Reviews

Focus on this statistic. The more detailed other users describe your product and services, the more cash you can charge and consumer review statistics reveal to us precisely how much more.

Source: Martech Zone

The Majority Of Best-selling Items Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to client rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

72% Of Consumers Won't Take Action Unless They Read Some Reviews

Regardless of how eye-catching your marketing is, you still need consumer reviews. There's no way around it. Customers are still happy to hear you out, but they trust other people more.

Source: My Testimonial Engine