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Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of American Clients
24% of US shoppers consider reviews as 'exceptionally influential'.
To illustrate the value of online reviews and scores, did you understand that 81 percent of consumers will pay more for an item with reviews and those exact same clients are likewise going to accept slower shipping times for such products.
Source: Turntonetworks
Buyers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users choose to get things done faster. For that reason, buying decisions are made rapidly.
Online reviews are obviously convincing, yet marketers have not always come to value the power of them.
Source: Martech Zone
Only 6% Of Customers Don't Trust Client Reviews At All
According to consumer review stats, a whopping 19% of customers always trust online reviews and never a purchase without reading reviews first.
Source: Statista
Google Represents 57.5 Percent Of All Reviews World Wide
Google is in the lead here, followed by Facebook as a distant second.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
83% Of Customers Do Not Rely On Advertising
The conventional channels to reach clients aren't as prominent as they utilized to be. Many users who no longer trust advertisements choose to take note of clients' recommendations online.
Source: Statuslabs
88% Of Executives Regard Reputation Risk As A Top Business Concern
Reputation management stats indicate a business's reputation doesn't impact just the clients. Prospective team members also take a look at scores and read reviews.
Source: Deloitte
Half Of All Millennial's "Always" Read Online Reviews For Companies
More youthful people know the worth of being informed. User-generated material has an indisputable influence on consumers.
If businesses think of the power of client reviews over millennials, they will recognize what they've been losing out on. Older people are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency as well.
The share of customers, who focus on the variety of reviews is currently at 46 percent.
Source: Brightlocal
If A Business Takes Care Of Issues Rapidly And Effectively, 95% Of Unhappy Customers Will Return To A Company
Consumers don't expect you to be perfect. When things go wrong, they do expect you to fix things. If there's nothing else a company can do to deal with a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
53% Of Customers Anticipate Companies To Reply Within A Week To Negative Reviews
Online review stats reveal that 63% of consumer reviews go on without a reply. That's too bad, because those companies are losing clients that way.
Source: Review Trackers
Customer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are generally ads.
Source: Martech Zone
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the enormous effect user scores have on their business. Undesirable client or employee reviews can affect 90% of job seekers.
Source: Career Arc