61% Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars

Generally two-thirds of businesses have good and awesome ratings. Only 5% of companies have a rating below 3 stars.

Source: Brightlocal

88% Of Americans Revealed That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Statistics reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

91% Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review stats position customers' reviews as the most reliable source of recommendations. Online reviews typically bring the same weight as advice from family and friends.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Clients Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how great your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses ought to be continuously requesting reviews.

Source: Statuslabs

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also

We already discussed the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra

Clients Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, buying choices are made quickly.

Online reviews are clearly persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

53 Percent Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of Online Shopping.

Today's buyers are wary and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

53% Of Customers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review stats show that 63% of consumer reviews stay without a reply. That's regrettable, due to the fact that those businesses are losing clients that way.

Source: Review Trackers

70 Percent Of Consumers Choose To Discover A Business Via Reviews And Short Articles, Instead Of Ads

Advertisements are all well and good, but it's worth attempting a different approach also. Reviews are without a doubt the very best way to find the truth about a product or service.

Source: Statuslabs

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to buy a new car and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.

With the help of other consumers, you quickly choose one that works for you. That's how favorable reviews convert customers into clients.

Source: Consumer Affairs

If A Business Takes Care Of Issues Quickly And Efficiently, 95% Of Dissatisfied Consumers Will Return To A Company

Consumers do not expect you to be perfect. When things go wrong, they do expect you to resolve things. If there is absolutely nothing else a company can do to solve a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read much more reviews to get a better idea of how business is in fact doing. Do not depend upon that statistic alone.

Source: Brightlocal