More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Google Represents 57.5 Percent Of All Reviews Throughout The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

US Buyers View "Product Performance" To Be The Most Valuable Info In Product Reviews

When individuals read reviews, they concentrate on various aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American customers.

Source: Statista

89% Of Clients Review A Businesses Reactions To Reviews

Not only do the majority of customers read the review replies, 30% of them value them highly. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

86 Percent Of Consumers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the cash they invest at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency too.

The share of clients, who take notice of the variety of reviews is currently at 46 percent.

Source: Brightlocal

98 Percent Of Yelp's Browsers Purchased From A Business They Discovered On The Site

Normally, 142 million customers check out Yelp every month. This is as excellent a time as any if you have not claimed your complimentary Yelp business page.

Source: RevLocal

The Average Review Word Count Has Gotten 65% Much Shorter Since 2010

Lately reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

70 Percent Of Consumers Prefer To Find Out About A Business By Means Of Reviews And Articles, Rather Than Ads

Advertisements are all well and good, but it's worth attempting a different approach too. Reviews are by far the very best way to find the truth about a product or service.

Source: Statuslabs

83 Percent Of Clients Don't Trust Advertising

The traditional channels to reach customers aren't as influential as they used to be. Most users who no longer trust advertisements pick to focus on clients' recommendations online.

Source: Statuslabs

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Consumers

24% of US buyers consider reviews as 'extremely influential'.

To illustrate the importance of online reviews and ratings, did you know that 81% of consumers will pay more for a product with reviews and those exact same consumers are also willing to accept slower shipping times for such products.

Source: Turntonetworks

15 Percent Of Customers Do Not Trust Businesses Without Having Online Reviews

No trust means no interactions. 15 percent of prospective consumers will not even consider working with a business they can't discover opinions about.

Source: Statuslabs

Negative Reviews Can Increase Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review data, individuals spend more than five times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

Just 6% Of Consumers Do Not Rely On Consumer Reviews At All

According to customer review data, a whopping 19 percent of customers constantly trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

Since They Want To Purchase A Service Or An Item And Want To Get The Truth About The Businesses Products And Services, 82 Percent Of Customers Check Out Review Sites.

Users come since they have actually already formed a buying decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read many more reviews to get a better idea of how the business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can also affect our purchasing decisions.

According to social media reviews data, Facebook impacts more than half of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats expose that 4 out of 5 users are more likely to rely on a local business.

Source: RevLocal