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72% Of Consumers Won't Take Action Unless They Read Some Reviews
Irrespective of how captivating your marketing is, you still need customer reviews. There's no other way around it. Clients are still happy to hear you out, but they trust other people more.
Source: My Testimonial Engine
Customer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the maker states. The reason, producers' descriptions are essentially advertisements.
Source: Martech Zone
91% Of Millennials Trust Online Reviews As Much As Family And Friends
Online review stats place consumers' reviews as the most trustworthy source of recommendations. Online reviews usually carry the exact same weight as guidance from friends and family.
Source: Brightlocal
More Than Half Of Customers Won't Use A Business If It Has Less Than A 4 Star Rating
This stat is among lots of that show the value of online scores. Now that news of consumer satisfaction travels this quick, keeping your customers pleased is more vital than ever.
57 percent of consumers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.
Additionally, 11 percent looked just for services with an ideal five star score.
Source: Brightlocal
Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process
Let's say you wish to buy a new automobile and there are several models which fit your requirements. How do you choose the best one for you? Well, you read online reviews.
With the help of other consumers, you quickly decide on one that works for you. That's how positive reviews convert consumers into consumers.
Source: Consumer Affairs
67% Of Consumers Claim That Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider
Reviews have a massive effect on their decision when customers have to choose a service provider.
Source: DemandGenReport
Software Reviews Impact Over 98% Of All Buyers
18% of software buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
53 Percent Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and want the very best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.
Source: Statista
15% Of Customers Do Not Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15% of prospective consumers will not even think about working with a company they can't discover viewpoints about.
Source: Statuslabs
63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review stats show the basic popularity of a site can only go so far.
Source: Review Trackers
52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well
We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Consumers expect to see some negative reviews.
Source: Capterra
A Lot Of Popular Items Have An Average Score Of 4.2 To 4.7
You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Often a lower rating really helps your overall score.
According to consumer rating statistics, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center