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63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
These online review statistics show the general appeal of a site can just presume when it comes to trust.
Source: Review Trackers
Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process
Let's say you want to buy a brand-new vehicle and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read reviews.
With the help of other people, you quickly select one that works for you. That's how positive reviews convert customers into customers.
Source: Consumer Affairs
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
67% Of Consumers Report Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider
Reviews have a huge impact on their decision when customers have to pick a service provider.
Source: DemandGenReport
83% Of Customers Do Not Rely On Advertising
The traditional channels to reach customers aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements choose to focus on clients' suggestions online.
Source: Statuslabs
Many Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they have gone to a supplier. Online review trends reveal people choose to comment if they had a favorable experience, rather than a mediocre or unfavorable one.
Source: Brightlocal
30% Of Customers Feel Positive About A Company Which Answers Online Reviews
Keeping in touch with your customers builds their trust. Even something easy like responding to their remarks and reviews can make them feel appreciated.
As you may expect, clients who feel this way are more willing to spend more cash with a business.
Source: Statuslabs
83% Of All Younger Clients Were Asked To Submit A Review Recently
Of those invited, 80% of clients did give a review. In general, businesses have asked 66% of all consumers to leave a review on their business.
Source: Brightlocal
70 Percent Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business
Four reviews may be too few. Many people read many more reviews to get an idea of how business is actually doing. Don't depend on that statistic alone.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
If They Were Asked, 77% Of Customers Would Submit A Review
More than a 35% would leave a review to notify others about their customer experience and 24% would probably direct their review to the company itself.
Over a 26% would want to leave a review to assist other people with their decision making process.
Source: Podium
89% Of Clients Review A Businesses Feedback To Reviews
Not only do a lot of customers read the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
Positive Reviews Motivate 68% Of Consumers To Choose A Local Business
Considering that the huge bulk of consumers read reviews, you'd want yours to be inviting to new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010
Now a days reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of tweet from twitter.
Source: Review Trackers