77% Of Users Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how great your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a new vehicle and there are numerous models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.

With the help of other people, you quickly choose a model that works for you. That's how positive reviews transform customers into clients.

Source: Consumer Affairs

Reviews Shared On Twitter Can Help Grow Online Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

70 Percent Of Consumers Prefer To Learn About A Business By Means Of Articles And Reviews, Rather Than Advertisements

Ads are all well and good, but it's worth trying a different approach too. Reviews are by far the best way to discover the truth about a service or product.

Source: Statuslabs

67% Of Customers Admit Reviews Are A "Very Important" Factor When Picking A Service Provider

When consumers need to pick a solution provider, reviews have a massive impact on their decision.

Source: DemandGenReport

83% Of Consumers Do Not Rely On Advertising

The conventional channels to reach customers aren't as prominent as they used to be. The majority of users who no longer trust ads choose to focus on clients' suggestions online.

Source: Statuslabs

89% Of Clients Prefer To Read Reviews On Their Mobile Phones

Be it by means of an app or a mobile internet browser, people young and old prefer to read reviews on their mobile phones.

Source: Statista

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software application purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

77% Of Customers Would Most Likely Post A Review If They Were Asked

More than a 35% would submit a review to inform others about their consumer encounter and 24% would likely direct their review to the company itself.

Over a 26% would be willing to submit a review to assist other individuals with their decision making process.

Source: Podium

30% Of Customers Feel Positive About A Company Which Answers Online Reviews

Corresponding with your customers creates trust. Even something as basic as reacting to their reviews and comments can make them feel appreciated.

As you may expect, customers who feel this way are going to invest more money with a business.

Source: Statuslabs

If A Business Takes Care Of Problems Quickly And Efficiently, 95% Of Unhappy Customers Will Go Back To A Business

Consumers do not anticipate you to be perfect. They do expect you to take care of things when they go wrong. If there's absolutely nothing else a business can do to resolve a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Unfavorable Reviews Can Improve Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review data, people spend more than 5 times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'always' or 'very frequently'.

Source: Trust You

Customers Could Invest 31% More With A Business That Has Terrific Reviews

Focus on this statistic. The more detailed other users describe your service or product, the more money you can charge and customer review statistics show us precisely just how much more.

Source: Martech Zone

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

60 Percent Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.

Reviews and score statistics reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

Positive Reviews Encourage 68 Percent Of Consumers To Use A Local Business

Given that the huge bulk of consumers read reviews, you'd want yours to be enticing to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal