95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

60% Of Customers Refer To Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.

Reviews and ranking statistics reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

61 Percent Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars

Typically two-thirds of businesses have good and awesome scores. Only 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies actually make use of them.

Although we now understand why customer reviews are so effective, many businesses obviously don't.

Source: LsaInsider

Just 6 Percent Of Customers Don't Trust Customer Reviews At All

According to consumer review stats, a whopping 19 percent of consumers constantly rely on online reviews and never a make a purchase without reading reviews.

Source: Statista

91 Percent Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review stats place consumers' reviews as the most credible source of suggestions. Online reviews generally bring the very same weight as recommendations from friends and family.

Source: Brightlocal

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software application purchasers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they understand the huge impact user scores have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a new vehicle and there are several models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other customers, you quickly choose one that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

67% Of Consumers Admit Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider

Reviews have a huge effect on their decision when consumers have to select a solution provider.

Source: DemandGenReport

95% Of Unsatisfied Consumers Will Return To A Business If A Company Makes An Effort To Solve Issues Quickly And Effectively

Clients don't anticipate you to be perfect. They do expect you to take care of things when they go wrong. If there is nothing else a company can do to fix a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

United States Buyers View "Product Performance" To Be The Most Useful Detail In Product Reviews

When individuals check out reviews, they concentrate on different aspects of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of US consumers.

Source: Statista

One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated content has an indisputable impact on consumers.

They will realize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older individuals are various though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Most people check out much more reviews to get an idea of how the business is actually doing. Don't depend upon that figure alone.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz