If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. People anticipate to see some unfavorable reviews.

Source: Capterra

Only 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies really utilize them.

Although we now understand why customer reviews are so effective, a lot of businesses obviously don't.

Source: LsaInsider

If They Were Asked, 77% Of Consumers Would Probably Post A Review

More than a 35% would leave a review to educate others about their client experience and 24% would most likely direct their review to the business itself.

Over a 26% would be willing to leave a review to assist other individuals with their decision making process.

Source: Podium

67% Of Consumers Suggest Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

Reviews have a huge impact on their decision when clients have to select a solution provider.

Source: DemandGenReport

64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out consumer reviews, concur that it increases their buying confidence.

Organizations use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Use A Company

This stat is among lots of that highlight the significance of online rankings. Now that news of client fulfillment travels this quick, keeping your clients delighted is more vital than ever.

57% of customers have actually searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Additionally, 11 percent looked only for businesses with an ideal five star rating.

Source: Brightlocal

Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

A Solitary Business Review Can Raise Its Conversions By 10 Percent

Online review stats show user-generated content can do wonders in terms of conversions.

A single review can have a huge effect on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44% increase.

Source: RevLocal

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Statistics reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

74 Percent Of Regional Companies Have At Least One Google Review

One review is far from adequate to enhance your website's SERP ranking.

Looking at online ratings statistics, we discovered that a company requires to have an average of 40 reviews before people "Award" it with a star.

Source: Brightlocal