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Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Software Reviews Impact Over 98 Percent Of All Buyers
18 percent of software purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
77% Of Clients Don't Rely On Reviews That Are Older Than 3 Months
Customers don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that companies should to be constantly asking for reviews.
Source: Statuslabs
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
70 Percent Of Customers Prefer To Find Out About A Business Through Reviews And Articles, Instead Of Ads
Ads are all well and good, but it's worth attempting a different approach also. Reviews are without a doubt the best method to discover the truth about a product or service.
Source: Statuslabs
30% Of Clients Feel Positive About A Company Which Answers Online Reviews
Communicating with your clients builds their trust. Even something as basic as responding to their comments and reviews can make them feel appreciated.
As you may anticipate, customers who feel this way are happy to invest more money with a business.
Source: Statuslabs
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike read reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'always' or 'really often'.
Source: Trust You
Negative Reviews Can Boost Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review data, individuals spend more than five times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010
Currently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of tweet from twitter.
Source: Review Trackers
60% Of Customers Consult Blog And Social Network Reviews On Their Cell Phones Before Shopping
In-store purchasing is influenced considerably by blogs and reviews on social media. With males being twice as likely to be affected than women.
Reviews and score stats reveal individuals value the opinion of peers more than any other content.
Source: Collective Bias
74 Percent Of Local Businesses Have At A Minimum, One Google Review
One review is far from enough to improve your website's SERP ranking.
Looking at online scores data, we learnt that a company requires to have a minimum of 40 reviews before buyers "Award" it with a star.
Source: Brightlocal