73 Percent Of Consumers Think Written Reviews Are More Crucial Than Star And Number Rankings

Online review statistics make it clear people aren't satisfied with scores alone.

Written reviews make the stats appear more authentic which is what the potential consumers are looking for. Almost a 3rd of consumers state written reviews are the only feature that makes them believe the sites' reviews are appropriate and helpful.

Source: Fan and Fuel

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social network which can likewise affect our buying decisions.

According to social media reviews stats, Facebook impacts more than half of users' purchase decisions.

Facebook reviews stats expose that four out of five users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

63.6% Of Customers Check Out Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

When it comes to trust, these online review statistics show the basic popularity of a site can just go so far.

Source: Review Trackers

30% Of Clients Feel Favorable To A Company Which Responds To Online Reviews

Staying connected with your customers builds their trust. Even something as simple as reacting to their reviews and comments can make them feel appreciated.

As you might expect, clients who feel this way are happy to spend more money with a business.

Source: Statuslabs

Favorable Reviews Encourage 68 Percent Of Customers To Use Local Businesses

Since the huge bulk of customers check out reviews, you'd want yours to be appealing to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your website. According to online review data, individuals devote more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

89% Of Buyers Choose To Read Reviews On Their Mobile Phones

Be it via an app or a mobile web browser, customers prefer to read reviews on their cell phones.

Source: Statista

74 Percent Of Local Businesses Have At A Minimum, One Google Review

One review is far from enough to enhance your site's SERP ranking.

Taking a look at online ratings statistics, we found out that a business needs to have at least 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

83% Of All Young Buyers Were Invited To Give A Review Recently

Of those invited, 80% of clients did give a review. Overall, companies have asked 66% of all consumers to submit a review on their business.

Source: Brightlocal

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Data reveal that reviews were more helpful than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

60% Of Customers Consult Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With men being two times as likely to be affected than women.

Reviews and rating data show people value the viewpoint of peers more than any other content.

Source: Collective Bias

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Only 6% Of Customers Do Not Rely On Customer Reviews At All

According to customer review stats, a whopping 19 percent of customers constantly rely on online reviews and never a make a purchase without checking out reviews first.

Source: Statista

Google Accounts For 57.5 Percent Of All Reviews Across The World

As can be anticipated, Google remains in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

77% Of Clients Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

The Average Review Word Count Has Actually Gotten 65% Shorter Since 2010

In the present day reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

Online Item Reviews About A Product Can Improve Its Conversion Rate By A Whopping 270 Percent

User review statistics show the purchase probability for an item with 5 reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center