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53 Percent Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of Online Shopping.
Today's buyers are smart and want the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.
Source: Statista
88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Data reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Google Accounts For 57.5% Of All Reviews All Over The World
Google is in the lead here, followed by Facebook as a remote second.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
71% Of Millennials Browse Consumer Reviews Of Expert Services
Over half of all people in need of a professional service rely on online reviews.
According to online reviews data, 59% utilized online reviews to select a physician or a lawyer.
Young people (age 18-35) are a lot more inclined to hire a professional based on online reviews. Only 19% of millennials will think about hiring an attorney without any.
Source: Thomson Reuters
67% Of Customers Say Reviews Are A "Very Important" Factor When Choosing A Solution Provider
When clients have to select a service provider, reviews have a huge impact on their decision.
Source: DemandGenReport
70 Percent Of Consumers Choose To Learn About A Business Via Reviews And Posts, Instead Of Advertisements
Ads are all well and good, but it's worth trying a different approach as well. Reviews are without a doubt the best way to discover the truth about a product or service.
Source: Statuslabs
Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent
It sounds insane, however negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, people spend more than five times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
Favorable Reviews Encourage 68 Percent Of Customers To Use Local Businesses
Given that the vast bulk of customers read reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Customers expect to see some unfavorable reviews.
Source: Capterra
70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Most people check out much more reviews to get a clear view of how the business is really doing. Do not depend on that fact alone.
Source: Brightlocal
72% Of Clients Won't Take Action Unless They Check Out Some Reviews
Regardless of how alluring your marketing is, you still require consumer reviews. There's no skirting around it. Customers are still happy to hear you out, however they rely on other individuals more.
Source: My Testimonial Engine
American Shoppers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews
They focus on different aspects of the shopping experience when individuals read reviews. But according to online review statistics, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of USA consumers.
Source: Statista
91% Of Millennials Have Confidence In Online Reviews As Much As Family And Friends
Online review stats put clients' reviews as the most credible source of suggestions. Online reviews usually bring the exact same weight as guidance from family and friends.
Source: Brightlocal