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The Average Review Length Has Gotten 65% Shorter Since 2010
At the present time reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
53 Percent Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of Online Shopping.
Today's buyers are smart and desire the very best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
Software Reviews Influence Over 98 Percent Of All Buyers
18 percent of software buyers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who read client reviews, concur that it increases their purchasing confidence.
Businesses utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
67% Of Consumers Admit Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider
Reviews have an enormous impact on their decision when clients have to pick a solution provider.
Source: DemandGenReport
83% Of All Younger Clients Were Invited To Give A Review Recently
Of those asked, 80% of clients did post a review. In general, businesses have actually asked 66% of all customers to give a review on their business.
Source: Brightlocal
74 Percent Of Local Companies Have At Least 1 Google Review
One review is far from adequate to improve your site's SERP ranking.
Taking a look at online rankings data, we found out that a company needs to have a minimum of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
Online Product Reviews About A Product Can Improve Its Conversion Rate By An Unprecedented 270 Percent
User review statistics show the purchase probability for a product with five reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
90 Percent Of Individuals Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what individuals state about first impressions, right?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
If you don't have reviews on your site, think about asking your visitors to compose one.
Source: Martech Zone
77% Of Clients Do Not Rely On Reviews That Are Older Than Three Months
Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.
Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.
It is for this reason that companies should to be continuously asking for reviews.
Source: Statuslabs
Reviews Shared On Twitter Can Increase Sales By 6.46%
Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
A Lot Of Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they have gone to a supplier. Online review trends reveal people choose to comment if they had a favorable experience, instead of a average or unfavorable one.
Source: Brightlocal
89% Of Individuals Prefer To Read Reviews Using Their Smartphones
Be it through an app or a mobile web browser, people choose to read reviews on their cell phones.
Source: Statista
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz