Majority Of Consumers Will Not Utilize A Company If It Has Less Than A 4 Star Rating

This stat is among many that illustrate the importance of online scores. Now that news of customer fulfillment travels this quick, keeping your clients delighted is more vital than ever.

57 percent of consumers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked just for businesses with a perfect five star ranking.

Source: Brightlocal

The Average Review Word Count Has Gotten 65% Much Shorter Since 2010

As of late reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

89% Of Customers Choose To Read Reviews Using Their Smart Devices

Be it by means of an app or a mobile browser, customers choose to read reviews on their mobile phones.

Source: Statista

77% Of Buyers Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how great your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read consumer reviews, agree that it increases their purchasing confidence.

Businesses use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If A Company Deals With Problems Rapidly And Efficiently, 95% Of Dissatisfied Consumers Will Return To A Company

Clients don't anticipate you to be perfect. When things go wrong, they do expect you to fix things. If there is nothing else a company can do to fix a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People expect to see some unfavorable reviews.

Source: Capterra

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

Reviews Shared On Twitter Can Help Boost Revenues By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

49% Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of consumers, who take note of the number of reviews is currently at 46%.

Source: Brightlocal

72% Of Clients Won't Take Action Unless They Read Some Reviews

No matter how appealing your marketing is, you still need customer reviews. There's no way around it. Consumers are still going to hear you out, however they rely on other people more.

Source: My Testimonial Engine

Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is presently the most popular social media which can likewise influence our buying preferences.

According to social reviews data, Facebook affects more than half of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics expose that four out of 5 users are more likely to trust a local business.

Source: RevLocal

73 Percent Of Customers Think Written Reviews Are More Vital Than Star And Number Rankings

Online review data make it clear individuals aren't satisfied with ratings alone.

Written reviews make the statistics appear more genuine which is what the potential customers are searching for. Practically a 3rd of consumers say composed reviews are the only function that makes them think the websites' reviews are beneficial and appropriate.

Source: Fan and Fuel

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, people spend more than five times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

77% Of Clients Would Definitely Leave A Review If They Were Asked

More than a 35% would post a review to advise others about their client experience and 24% would rather direct their review to the company itself.

Over a 26% would be willing to submit a review to help other individuals with their choice making process.

Source: Podium

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a new vehicle and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.

With the help of other people, you manage to pick one that works for you. That's how positive reviews transform customers into customers.

Source: Consumer Affairs