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67% Of Consumers Say Reviews Are A "Very Important" Factor When Choosing A Service Provider
Reviews have an enormous effect on their decision when clients have to pick a service provider.
Source: DemandGenReport
Many Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, rather than a mediocre or unfavorable one.
Source: Brightlocal
Negative Reviews Can Improve Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, people spend more than five times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
49% Of Consumers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Customers value not just the quality or nature of the reviews, however they consider their quantity and recency too.
The share of clients, who pay attention to the number of reviews is presently at 46%.
Source: Brightlocal
53% Of Customers Expect Companies To Reply Within A Week To Unfavorable Reviews
Online review stats reveal that 63% of customer reviews stay without a response. That's too bad, since those businesses are losing customers that way.
Source: Review Trackers
61 Percent Of Local Businesses Have A Typical Rating Of 4 To 5 Stars
Generally 2 out of 3 companies have good and awesome rankings. Only 5% of businesses have a rating below three stars.
Source: Brightlocal
70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Many people check out much more reviews to get an idea of how business is really doing. Do not depend upon that figure alone.
Source: Brightlocal
89% Of Buyers Choose To Read Reviews Using Their Smart Devices
Be it via an app or a mobile web browser, people young and old prefer to read reviews on their mobile phones.
Source: Statista
United States Buyers Consider "Product Performance" To Be The Most Useful Info In Product Reviews
They focus on various elements of the shopping experience when people check out reviews. However according to online review stats, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of US clients.
Source: Statista
If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Customers expect to see some unfavorable reviews.
Source: Capterra
Over Half Of Clients Aged 25-34 Wrote Reviews
According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.
Source: Statista
Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions
Facebook is currently the most popular social network which can also influence our buying decisions.
According to social media reviews stats, Facebook impacts more than half of users' purchase decisions.
If it has favorable reviews, Facebook reviews stats reveal that 4 out of five users are most likely to rely on a local business.
Source: RevLocal
Reviews Posted On Twitter Can Increase Sales By 6.46 Percent
Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
77% Of Buyers Do Not Trust Reviews That Are Older Than Three Months
Consumers don't care how excellent your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.
It is for this reason that businesses ought to be constantly requesting reviews.
Source: Statuslabs