61% Of Regional Businesses Have A Typical Score Of 4 To 5 Stars

Generally 2 out of 3 companies have exceptional and good rankings. Just 5% of companies have a rating below three stars.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

70 Percent Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read many more reviews to get an idea of how the business is in fact doing. Do not depend on that figure alone.

Source: Brightlocal

70 Percent Of Consumers Prefer To Find Out About A Business Via Articles And Reviews, Rather Than Advertisements

Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are by far the best way to find the truth about a product or service.

Source: Statuslabs

Consumers Reading Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, purchasing choices are made rapidly.

Online reviews are obviously convincing, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

91% Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review statistics place customers' reviews as the most reliable source of recommendations. Online reviews normally carry the same weight as guidance from loved ones.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star score is the first thing customers see. Still, users pay attention to other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of American consumers.

Source: Statista

53% Of Americans Consider Product Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and desire the best bang for their buck. It's no surprise that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Majority Of Consumers Won't Utilize A Company If It Has Less Than A 4 Star Score

This stat is one of numerous that illustrate the importance of online rankings. Now that news of client satisfaction travels this fast, keeping your clients pleased is more important than ever.

57 percent of consumers have actually looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked only for businesses with an ideal five star score.

Source: Brightlocal

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

30% Of Clients Feel Favorable To A Company Which Answers Online Reviews

Corresponding with your clients establishes trust. Even something like reacting to their reviews and remarks can make them feel valued.

As you might expect, clients who feel this way are going to invest more money with a business.

Source: Statuslabs