Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to buy a brand-new automobile and there are several models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.

With the help of other consumers, you quickly decide on one that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

61% Of Local Businesses Have An Average Score Of 4 To 5 Stars

Typically two thirds of businesses have excellent and exceptional rankings. Just 5% of businesses have a score below 3 stars.

Source: Brightlocal

Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger people know the value of being informed. User-generated content has an unassailable influence on customers.

If businesses stop to consider the power of client reviews over millennials, they will understand what they've been missing out on. Older individuals are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

A One Star Increase In Score Can Cause A 5% To 9% Boost In Business Earnings

Businesses that treat customers well usually succeed, review sites help make sure of that.

Source: Statuslabs

70% Of Consumers Choose To Learn About A Business By Means Of Reviews And Articles, Rather Than Ads

Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are by far the very best way to find the truth about a product or service.

Source: Statuslabs

71% Of Millennials Search Consumer Reviews Of Professional Services

Over half of all individuals in need of an expert service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to choose a doctor or an attorney.

Young people (age 18-35) are a lot more likely to employ a professional based upon online reviews. Only 19% of millennials will consider hiring a legal representative without any.

Source: Thomson Reuters

63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

These online review statistics reveal the general popularity of a website can just go so far when it concerns trust.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star ranking is the first thing consumers see. Still, users take notice of other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals opinions before they ever trust what the maker says. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

90% Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you do not have reviews on your site, think about asking your visitors to compose one.

Source: Martech Zone

89% Of Consumers Browse A Businesses Reactions To Reviews

Not only do a lot of consumers check out the review replies, 30% of them value them highly. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

United States Consumers View "Product Performance" To Be The Most Useful Information In Product Reviews

When people check out reviews, they focus on various elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of US customers.

Source: Statista

86 Percent Of Customers Would Consider Composing A Review For A Business

Your customers are your most important resource, and it's not only because of the cash they spend at your business. They will be ready to share it if you offer them an excellent experience.

Source: Brightlocal

83% Of All Young Customers Were Asked To Submit A Review Recently

Of those invited, 80% of clients did give a review. Overall, businesses have actually asked 66% of all customers to leave a review on their company.

Source: Brightlocal

More Than Half Of Clients Aged 25-34 Published Reviews

According to Statista, the younger generations are unsurprisingly the more opinionated ones.

Source: Statista

72% Of Customers Won't Take Action Unless They Read Some Reviews

Regardless of how eye-catching your marketing is, you still require client reviews. There is no way around it. Customers are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz