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91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses question the integrity of online reviews. Nonetheless, they realize the enormous impact user scores have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
60 Percent Of Customers Refer To Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping
In-store shopping is affected substantially by blogs and reviews on social media. With men being twice as likely to be influenced than women.
Reviews and ranking data show people value the viewpoint of peers more than any other material.
Source: Collective Bias
When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor
Stats reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
73% Of Customers Think Customer Reviews Are More Important Than Star And Number Scores
Online review stats make it clear individuals aren't satisfied with ratings alone.
Customer reviews make the statistics appear more genuine which is what the prospective consumers are looking for. Nearly a 3rd of customers say written reviews are the only feature that makes them believe the websites' reviews are useful and appropriate.
Source: Fan and Fuel
64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who check out consumer reviews, concur that it increases their buying confidence.
Organizations utilize the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Only 6% Of Customers Do Not Trust Consumer Reviews At All
According to consumer review stats, a whopping 19 percent of customers constantly rely on online reviews and never a make a purchase without checking out reviews.
Source: Statista
Google Accounts For 57.5 Percent Of All Reviews All Over The World
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Only 44% Of Local Companies Have Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of companies actually make use of them.
Although we now understand why consumer reviews are so effective, most businesses apparently don't.
Source: LsaInsider
91% Of Millennials Depend On Online Reviews As Much As Family And Friends
Online review stats put consumers' reviews as the most trustworthy source of suggestions. Online reviews usually bring the exact same weight as guidance from family and friends.
Source: Brightlocal
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, however they consider their number and recency as well.
The share of consumers, who pay attention to the variety of reviews is presently at 46%.
Source: Brightlocal
Visitors Reading Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Buying choices are made rapidly.
Online reviews are clearly convincing, yet online marketers haven't always come to value the power of them.
Source: Martech Zone