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Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Consumers
24% of US shoppers consider reviews as 'extremely influential'.
To illustrate the value of online reviews and ratings, did you know that 81 percent of customers will pay more for an item with reviews and those very same consumers are likewise going to accept slower shipping times for such items.
Source: Turntonetworks
Software Reviews Impact Over 98 Percent Of All Purchasers
18 percent of software buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
91% Of Millennials Trust In Online Reviews As Much As Family And Friends
Online review statistics position clients' reviews as the most trustworthy source of suggestions. Online reviews normally bring the very same weight as advice from friends and family.
Source: Brightlocal
Reviews Published On Twitter Can Help Improve Online Sales By 6.46 Percent
Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
Buyers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. For that reason, purchasing decisions are made quickly.
Online reviews are clearly persuasive, yet marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
53 Percent Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and want the best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics
Stats reveal that reviews were more beneficial than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
83% Of Consumers Don't Rely On Advertising
The traditional channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust advertisements choose to take notice of consumers' recommendations online.
Source: Statuslabs
A Single Business Review Can Lift Its Conversions By 10 Percent
Online review statistics reveal user-generated content can do wonders in terms of conversions.
A single review can have a huge influence on your business.
A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can provide an astonishing 44 percent increase.
Source: RevLocal
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business
The star ranking is the first thing customers see. Still, users take note of other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US customers.
Source: Statista
53% Of Consumers Anticipate Businesses To Reply Within A Week To Unfavorable Reviews
Online review stats show that 63% of customer reviews go on without a response. That's regrettable, due to the fact that those companies are losing customers that way.
Source: Review Trackers
If They Were Asked, 77% Of Consumers Would Certainly Leave A Review
More than a 35% would do it to inform others about their consumer encounter and 24% would likely direct their review to the company itself.
Over a 26% would be willing to give a review to assist other people with their decision making process.
Source: Podium
More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70%
One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone