70% Of Customers Prefer To Find Out About A Business Through Articles And Reviews, Rather Than Advertisements

Advertisements are all well and good, but it's worth attempting a different approach also. Reviews are without a doubt the best way to discover the truth about a service or product.

Source: Statuslabs

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a new car and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.

With the help of other consumers, you quickly decide on a model that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

More Than Half Of People Aged 25-34 Submitted Reviews

According to Statista, the younger generations are purportedly the more vocal ones.

Source: Statista

When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Aspect

Data reveal that reviews were more helpful than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read much more reviews to get a better idea of how the business is really doing. Do not depend on that figure alone.

Source: Brightlocal

Most Popular Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to customer rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

83% Of All Young Clients Were Invited To Leave A Review Recently

Of those asked, 80% of consumers did leave a review. Overall, companies have actually asked 66% of all consumers to leave a review on their business.

Source: Brightlocal

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, people devote more than 5 times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

30% Of Customers Feel Favorable To A Business Which Reacts To Online Reviews

Corresponding with your consumers creates trust. Even something as simple as reacting to their reviews and comments can make them feel valued.

As you may anticipate, customers who feel this way are ready to spend more money with a company.

Source: Statuslabs

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

71% Of Millennials Browse Consumer Reviews Of Professional Services

More than half of all people in need of a professional service rely on online reviews.

According to online reviews statistics, 59% used online reviews to choose an attorney or a physician.

Young people (age 18-35) are even more likely to employ a professional based upon online reviews. Only 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

Half Of All Millennial's "Always" Read Online Reviews For Businesses

More youthful people know the value of being informed. User-generated material has an indisputable effect on customers.

They will understand what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Only 6 Percent Of Consumers Do Not Trust Client Reviews At All

According to customer review statistics, a massive 19 percent of consumers constantly rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

77% Of Users Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

86% Of Consumers Would Think About Composing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they invest at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal

73 Percent Of Consumers Believe Client Reviews Are More Crucial Than Star And Number Ratings

Online review statistics make it clear individuals aren't pleased with ratings alone.

Customer reviews make the statistics appear more genuine which is what the potential consumers are trying to find. Almost a third of customers state composed reviews are the only function that makes them think the websites' reviews are pertinent and beneficial.

Source: Fan and Fuel