71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all individuals in need of a professional service turn to online reviews.

According to online reviews data, 59% used online reviews to select a doctor or a legal representative.

Young people (age 18-35) are a lot more likely to employ a professional based on online reviews. Just 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

Many Popular Products Have A Typical Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to customer rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

70 Percent Of Consumers Choose To Find Out About A Business By Means Of Reviews And Short Articles, Instead Of Ads

Advertisements are all well and good, but it's worth trying a different approach as well. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

60 Percent Of Consumers Check Out Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With males being two times as likely to be affected than ladies.

Reviews and ranking statistics reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

91% Of Millennials Have Faith In Online Reviews As Much As Family And Friends

Online review statistics place consumers' reviews as the most reliable source of recommendations. Online reviews usually carry the exact same weight as advice from friends and family.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's buyers are smart and want the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of clients, who focus on the variety of reviews is currently at 46%.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out client reviews, agree that it increases their purchasing confidence.

Companies use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

89% Of Customers Prefer To Read Reviews On Their Smart Devices

Be it via an app or a mobile internet browser, folks choose to read reviews on their phones.

Source: Statista

61% Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Generally 2 out of 3 companies have great and exceptional ratings. Just 5% of businesses have a score below three stars.

Source: Brightlocal

90% Of Consumers Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people state about very first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to compose one if you do not have reviews on your site.

Source: Martech Zone

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review suffices for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone