91% Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review stats put consumers' reviews as the most trustworthy source of recommendations. Online reviews generally carry the same weight as guidance from loved ones.

Source: Brightlocal

A Lone Business Review Can Lift Its Conversions By 10%

Online review statistics show user-generated material can do wonders in regards to conversions.

A single review can have a huge influence on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can provide an astonishing 44% increase.

Source: RevLocal

70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people read much more reviews to get a better idea of how the business is actually doing. Do not depend on that figure alone.

Source: Brightlocal

A One Star Boost In Rating Can Lead To A 5% To 9% Boost In Business Earnings

Businesses that treat customers honorably usually flourish, review sites help ensure of that.

Source: Statuslabs

73 Percent Of Consumers Believe Customer Reviews Are More Important Than Star And Number Rankings

Online review data make it clear people aren't pleased with ratings alone.

Client reviews make the statistics appear more genuine which is what the prospective clients are trying to find. Nearly a 3rd of consumers state composed reviews are the only feature that makes them think the websites' reviews are appropriate and beneficial.

Source: Fan and Fuel

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Customers Might Invest 31 Percent More With A Business That Has Excellent Reviews

Take notice of this fact. The more detailed other users describe your service or product, the more money you can charge and consumer review statistics show us precisely just how much more.

Source: Martech Zone

Just 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses actually use them.

Although we now know why customer reviews are so effective, a lot of businesses apparently do not.

Source: LsaInsider

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. People expect to see some negative reviews.

Source: Capterra

Customer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the producer says. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

63.6% Of Customers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the basic popularity of a website can only go so far.

Source: Review Trackers

US Buyers Regard "Product Performance" To Be The Most Valuable Information In Product Reviews

They focus on various elements of the shopping experience when people check out reviews. However according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of American clients.

Source: Statista

53% Of Customers Anticipate Businesses To Answer Back Within A Week To Negative Reviews

Online review statistics clarify that 63% of consumer reviews remain without a reply. That's regrettable, since those businesses are losing clients that way.

Source: Review Trackers

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of consumers, who take note of the variety of reviews is currently at 46%.

Source: Brightlocal