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Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Google Represents 57.5 Percent Of All Reviews Across The World
Google is in the lead here, followed by Facebook as a distant second.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
82 Percent Of Customers Go To Review Sites Because They Wish To Acquire A Product Or A Service And Wish To Get The Facts About The Businesses Product Or Services.
Users come since they have already formed a buying decision. The bulk of them (89%) purchase within a week of their visit.
Source: RevLocal
Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of companies really use them.
Although we now understand why consumer reviews are so effective, the majority of businesses apparently don't.
Source: LsaInsider
Negative Reviews Can Increase Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, people devote more than five times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'always' or 'very often'.
Source: Trust You
A One Star Increase In Score Can Result In A 5% To 9% Increase In Business Revenue
Businesses that treat customers fairly generally succeed, review sites help make certain of that.
Source: Statuslabs
70 Percent Of Consumers Prefer To Discover A Business By Means Of Reviews And Posts, Rather Than Ads
Ads are all well and good, however it's worth attempting a different approach also. Reviews are by far the very best method to find the truth about a product or service.
Source: Statuslabs
Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to purchase a new automobile and there are numerous models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.
With the help of other consumers, you quickly pick one that works for you. That's how favorable reviews transform consumers into customers.
Source: Consumer Affairs
30% Of Customers Feel Comfortable With A Business Which Responds To Online Reviews
Communicating with your customers creates trust. Even something like responding to their comments and reviews can make them feel valued.
As you might expect, customers who feel this way are going to invest more cash with a business.
Source: Statuslabs
77% Of Consumers Would Most Likely Post A Review If They Were Asked
More than a 35% would do it to advise others about their client encounter and 24% would likely direct their review to the company itself.
Over a 26% would be willing to submit a review to help other people with their choice making process.
Source: Podium
52% Of Customers Trust A Product More If It Has Negative Reviews Too
We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some negative reviews.
Source: Capterra
Online Product Reviews About A Product Can Increase Its Conversion Rate By More Than 270%
User review stats reveal the purchase likelihood for a product with 5 reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center